Wednesday, January 23, 2013

Sun News Network & the Marketplace of Ideas

I don't support public subsidies of most things, particularly in the cultural arena. As a practical sort of fellow, I recognize that when you pay for something, you get a vote in how it's done. For obvious reasons, government should be kept well away from culture, which I would include news as a part of.

I also don't believe that running a television network is an essential function of government, and it's almost impossible to argue that otherwise. You may have been able to make a case for the existence of the Canadian Broadcasting Corporation in the early years of radio and television, when it simply wasn't profitable for private industry to service large parts of a huge and sparsely populated country. But that hasn't be true for decades now. The federal government's sponsorship of the network has long outlived its usefulness and the CBC should be either sold or abolished.

I also oppose the government regulating the cable industry, especially as it pertains to programming. Cable does not utilize "the public airwaves," at least not as traditionally understood. The market, rather than the CRTC, can and should determine the fate of individual broadcasters.The CRTC retains jurisdiction over cable simply because it can.

As things currently stand, the government mandates the carriage of certain channels by the cable companies, who are then forced to pay the broadcasters for the privilege. Worse, individual households are forced to pay for the channels, whether they want them or not. I could probably list off dozens of channels that being artificially kept alive by CRTC policies in an age where it's getting harder and harder to justify the CRTC's very existence.

And that's where the Sun News Network comes in. The Sun started off as a newspaper chain for people who can't read. In 2011, it started a television news network for people who don't enjoy thinking very much.That network is losing money hand over fist and it's owner, Quebecor, appears to be gutting the newspaper business to keep it alive.

To say that Sun News is bad television is unfair. It's actually spectacularly bad television. It took all the worst aspects of Fox News and MSNBC and made them look like they were produced by a high school AV club. The on-air personalities, such as they are, are exclusively people who are genetically incapable of getting a job outside of Canada. The chances of a Peter Jennings or John Roberts emerging from the mess of Sun News are somewhere between slim and none.

One of the mantras of cable news is that all perspectives should be treated equally, which is nonsense and they know it. There are any number of opinions that are just stupid. But cable news thrives on what they call they call "diversity of opinion" because it allows them to put freaks on the air, and freaks are good for ratings.

Cable news - both liberal and conservative - isn't news. It's political propaganda, which is fine, but it shouldn't be treated as anything other than that, and certainly not by government regulators. But Sun News has spent the last few weeks agitating for mandatory carriage from the CRTC. These champions of the free market are demanding the same government cheese that everybody else gets.

SNN is unique, at least in Canada. The other broadcast networks at least pretend to maintain the pretense of professional neutrality. Sun News doesn't bother presenting itself as anything other than the house organ of the Conservative, Republican and Likud parties.

Like MSNBC and Fox, there's almost no wall between their "news" and "opinion" programming at Sun News. And like Fox, Sun devotes an incredible amount of time bitching about its competition and how unfairly it's treated by the world. In that, it is a perfect representation of what the conservative movement has become. Like modern conservatives everywhere, Sun News has embraced the cult of it's own victimhood and hilariously does so under the banner of "personal responsibility." .

Initially, I opposed granting Sun News mandatory carriage because I'm against the involuntary subsidization of political activity. Not only do I think that political parties shouldn't receive public money, I would eliminate the tax deduction for contributions to them, which is an indirect subsidy to both the parties and their contributors. If I don't believe in the involuntary subsidization of the parties, it stands to reason that I would oppose it for their broadcast mouthpieces.

That shouldn't suggest that I agree with Sun's liberal critics. They've been wildly dishonest in this debate. They oppose carriage for Sun simply because they're conservative. I can guarantee you that if there were a network blatantly supportive of the NDP or Liberals, they'd reverse their position in a heartbeat. They also don't seem to mind mandatory carriage for CTV or CBC, which I do. Were there a Canadian version of MSNBC, they'd be making exactly the same noises Sun's supporters are.

Denying SNN carriage does little more than play into their pathetic sense of victimhood and reinforces their argument that they're being unfairly treated because of their politics.

Look, Sun News is going to fail, and probably within two years. Not only are its ratings pathetic, its core demographic - old people - is one that advertisers don't care about. Mainstream advertisers are also awfully reluctant to support a network that goes out of its way to piss off so many of their potential customers. Advertising on SNN makes businesses boycott bait, and it's hard to see how that fits into any sane business plan.

Carriage is going to keep Sun News on life support, but not for as long as people tend to think it will.

I'm not signing any petitions for those hypocritical monsters, and I'm not asking any of you to, but I've very reluctantly come to the conclusion that Sun News should be granted mandatory carriage.

However, that should be accompanied by rescinding the CRTC's jurisdiction and a wholesale deregulation of the cable industry in this country. If a cable provider decides for whatever reason that it doesn't want to carry Sun News (or any other channel) or pay them what they want, they can drop them without the federal government getting involved. Cable companies would also be required to compete, and I would drop the ban on foreign ownership. If Rupert Murdoch wants to buy Sun News and make it profitable, like he has with his anti-Semitic and anti-American Rotana network in Saudi Arabia, he should be free to.

Will anyone at Sun News support my ideas for deregulation? Of course they won't. Once they get mandatory carriage, they'll take the money and find new ways to pretend that the world is out to get them.

But they won't be able to pretend that they've been forced off of the air for any reason other than they produce an unwatchable and hackish product.

0 comments:

Post a Comment